Our Commitment to Skin Health
West of South focuses on the careful formulation of certified organic and wildcrafted botanicals and Ecocert purified active ingredients. Each and every ingredient is meticulously tested and prepared to guarantee purity and freshness so that you can see and feel a difference from the first drop.
Insights from Working in Antioxidant Research
Kate Noonan worked in molecular biology researching cellular repair and applied her experience to formulating skincare when every product from the store and compounding pharmacy failed. Years of accidentally using skincare with these aggressive acne-inducing ingredients gave her cystic acne and scars:
Sodium Cocoyl Isethionate
She further tested the comedogenicity of these and other ingredients before completely overhauling her skincare routine. Switching to only using USDA Organic fruits and oils rich in reparative antioxidants has made a world of a difference by fading her scarring and smoothing uneven texture.
Sulfates: SLS & SLES
Undisclosed Synthetic Fragrances: PTFE/PFOA, Styrene, Polyacrylamide / acrylamide, Acetaldehyde, Acetonitrile, Methylene chloride, Animal fats, oils, and musks, Benzalkonium chloride, Toluene, Resorcinol, Acetone, Butoxyethanol, Ethylenediaminetetraacetic acid, Methyl cellosolve, Methylisothiazolinone / methylchloroisothiazolinone, Mercury and mercury compounds (thimerosal), and Bisphenol A (BPA).
Acrylates: Ethyl acrylate, Ethyl methacrylate, Methyl methacrylate, Butyl methacrylate, Hydroxypropyl methacrylate, Tetrahydrofurfuryl methacrylate, Trimethylolpropane trimethacrylate
Mercury Mercury Compounds (Thimerisol)
Insoluble Plastic Microbeads *applies to rinse off products only
Talc or Asbestos
Sodium styrene/divinylbenzene copolymer
Cruelty-Free & Vegan
We are a 100% cruelty-free company from our ingredients to our formulation, testing, and the final product. We are a part of PETA's Cruelty-Free Beauty Without Bunnies Program.
We have concluded that animal testing is 100% unnecessary and unethical because there are advanced methods of testing on human cells that outperform any type of animal test.
Giving Back: Education and Meals for Girls in Morocco
We source most of our ingredients from Morocco, a country that is the US's oldest formal ally (since agreements and treaties in 1877). The incredible women who cultivate and harvest the USDA Organic Prickly Pear live in a very rural area and many girls have many obstacles to finishing school after the 8th grade.
We donate to Education for All (EFA) Morocco because they provide outstanding secondary boarding schools to girls who want to go on to college and grad school. They have excellent teachers and a safe environment where the girls can work toward their dreams.
We are so happy that gender inequality has been improving in Morocco but many girls still face danger and opposition when trying to attend class beyond primary school. High school, college, and graduate school education equip Moroccan women with the knowledge they need to excel in the careers of their dreams.
We are huge fans of scientist Dr. Ismahane Elouafi and we just know other women in Morocco are going to excel like her with EFA.